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Research papers

The game-changing generation

Millennials are adopting new technologies and changing buying behaviors, resulting in challenges that brands need to tackle. Understanding Millennials required adapting the research approach: conducting the survey on smartphones, and more...

Catalogue: Congress 2016: #WOW
Authors: Patricia Dominguez, Joyce van Heeswijk, Julia Goernandt, Cori Deutsch, Nijat Mammadbayli
Company: SKIM
September 22, 2016
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Citation

Dominguez, van Heeswijk, Goernandt, Deutsch and Mammadbayli (2016a, September 22). The game-changing generation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-game-changing-generation-8889